Program of the International Mediendialog Hamburg 2009

No Future for Paid Content? - Media Industry under Pressure


9.30 Registration
10.30 WELCOME ADDRESS
   
Ole von Beust Ole von Beust,
 First Mayor Freien und Hansestadt Hamburg
10.45 KEY NOTE
   
Dr. Mathias Döpfner,
Chairman and Chief Executive Officer
Axel Springer AG, Berlin
11.15 BUSINESS MODELS PUT TO THE TEST
 
Music:

Mark Chung,
Chairman Verband unabhängiger
Musikunternehmen VUT, Berlin
 
Advertisement:

Peter John Mahrenholz,
President Gesamtverband Kommunikations-
agenturen GWA, Frankfurt
 
Dr. Michael Trautmann,
 Managing Director Kempertrautmann, Hamburg
 
Press Agency:

Malte von Trotha,
President and Chief Executive Officer
dpa Deutsche Presse Agentur, Hamburg
 
Film/AV:
John M. Jacobsen,
 President AGICOA Association de Geston Internationale Collective des Oeuvres Audiovisuelles, Genf
Presenter:
Caren Miosga,
 Tagesthemen, Hamburg
12.30 NEED FOR ACTION FROM THE PERSPECTIVE OF THE GERMAN GOVERNMENT
   
Dagmar G. Wöhrl,
Parliamentary State Secretary
Bundesministerium für Wirtschaft und Technologie, Berlin
13.00 Lunch
14.00 WAYS TO OVERCOME THE CRISIS
 
 
Beyond Digital Rights Management (DRM)
Dr. Dana Beldiman

Dr. Dana Beldiman,
Caroll, Burdick & McDonough LLP, Partner
Adjunct Professor at Bucerius Law School
and Hastings College of the Law, California

Innovative Brand-Building
Andréa Mallard,
Senior Brand Strategist, IDEO, München

14.45 QUALITY JOURNALISM - FINANCIALLY FEASIBLE IN THE FUTURE?
   
Introduction:
    
Scott McDonald,
 Senior Vice President Research,
Condé Nast, New York
   
 
  Discussion:

   



Giovanni Di Lorenzo,
 Chef Editor DIE ZEIT,
Hamburg
   
 
    
Mathias Müller Von Blumencron,
 Chef Editor DER SPIEGEL, Hamburg
   
 
    
Ulrich Reitz,
 Chef Editor and Member of the Board
WAZ Mediengruppe, Essen
   
Chair:
    
Frank Thomsen,
 Chef Editor stern.de, Hamburg
16.00 Coffee break
16.30 DOES THE MEDIA INDUSTRY NEED A STIMULUS SIMILAR TO THE "SCRAPPING BONUS"?
   
Introductionary Statement:

Ole von Beust
First mayor
Freien und Hansestadt Hamburg
Discussion:
Dr. Bernd Buchholz,
Chairman and Chief Executive Officer Gruner + Jahr, Hamburg
Dr. Matthias Döpfner,
Chairman and Chief Executive Officer Axel Springer AG, Berlin
 


Prof. Dieter Gorny,
Chairman of the Bord Bundesverband Musikindustrie, Berlin
 
Lutz Marmor,
Director Norddeutscher Rundfunk, Hamburg

   Chair:
Dr. Rainer Esser,
Managing Director,
DIE ZEIT, Hamburg
18.00 END OF CONFERENCE
   
19.30 HAMBURG MEDIA NIGHT

 

A good atmosphere for informal conversations with public figures from the world of business and politics – the Hamburg Media Night provides a perfect setting for the guests to look back on an inspiring conference day. The Hamburg NOX which is situated on a typical Hamburg waterfront is just the right location to continue and intensify conversations started earlier and establish new contacts. The Hamburg Media Night is hosted by the Senate of the Free and Hanseatic City of Hamburg together with the Bauer Media Group.

 

The Hamburg Media Night takes place at the:
Nox
Bleichenbrücke 9
20354 Hamburg
See more information on reaching the Nox here.

Nox Fotos

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